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Decipher the mysterious circumstances surrounding Jack Daniel's rise to fortune. Eight clues scattered across Lynchburg reveal a darker truth behind Tennessee's most iconic whiskey brand.
📱 1 to 10 phones · 1 team per phone · Independent codes
In 1866, a young man named Jack Daniel established a whiskey empire in the remote hills of Moore County, Tennessee
You are a historical investigator, tasked with uncovering the long-lost secrets of the Jack Daniel's Distillery in Lynchburg, Tennessee, circa 1890.
Your mission takes you to this
Delve into the legacy of Jack Daniel, the distiller who founded a whiskey empire in the heart of Lynchburg, Tennessee's dry county.
Your investigation begins at the Jack Daniel's Distillery Welcome Center, the gateway to the largest distillery in the United States. Founded by Jack Daniel, this institution in Lynchburg, Tennessee, is renowned for its unique production process, even though it is located in Moore County, a dry county. Distillery tours, such as the Dry County Tour or the Flight of Jack, take you by bus to the back of the site for a photo in front of whiskey barrel trucks, marking the start of your immersion into the Tennessee Whiskey Trail.
One of the distillery's cornerstones is Cave Spring, a natural water source that has fed production for over 150 years. With a constant temperature of 15°C (59°F), its purity was the main reason Jack Daniel chose this site. Located in Cave Spring Hollow, this spring is a focal point of the whiskey tours with premium tasting on-site, and it is included in your itinerary, highlighting the importance of the natural environment in the company's history and success. This is where the crystalline water is drawn, essential to the distinctive flavor of Lynchburg's whiskey.
The pedestrian path will then lead you from the distillery site to the heart of the Lynchburg Historic District, an area listed on the National Register of Historic Places. You will cross the creek fed by Cave Spring, thus connecting nature to urbanism. Downtown Lynchburg, founded in 1801, with its 19th-century buildings on Main Street, offers a glimpse into rural America and its heritage. You will notice the absence of multiple traffic lights, a sign of the tranquility of this 130-square-mile town.
Lynchburg Town Square, the historic center of the town, is accessible on foot and reveals other facets of local history. Surrounded by restaurants like Miss Mary Bobo's Boarding House, which served Southern cuisine for over 107 years until the 1990s, or Whiskey Runners and Iron Kettle, the square is a place of life and memory. Not far, on Main Street, is the Moore County Old Jail Museum, a former prison that operated until 1990, and is believed to have held outlaw Jesse James, and was visited by Johnny Cash.
Your quest concludes in front of the Jack Daniel Statue, a larger-than-life representation of the founder, whose actual stature was more modest (around 157-163 cm or 5'2"-5'4"). This monument is a reminder of Jack Daniel's lasting impact on Lynchburg and the whiskey industry. By exploring these sites, from the Jack Daniel's Office to Barrelhouse 1-14 and all the way to Jack Daniel's Grave, you will have followed the Tennessee Whiskey Trail and unraveled the threads of an entrepreneurial history rooted in Tennessee's heritage and tradition.
You're not just buying an escape game. You're carrying a living guide — historical anecdotes, forgotten legends, key monuments, hidden architecture — unfolding as you go.
At each stop, places ordinary guides miss — secret façades, sculpted crests, alleys steeped in history.
Every riddle is rooted in a real historical fact or local legend. You leave with dozens of stories to tell.
Learn to read buildings — flamboyant Gothic, Baroque, Art Deco — like a real art historian, while having fun.
Walk through the city like a novel's character — every alley becomes a stage, every square a theatre.
A voice walks with you at every step, tells the story of each place, reads clues, adds a cinematic feel.
Keep access to the guide & game for 1 year. Come back any time, share it with friends.
« You will not leave this city the way you entered it. »
Explore the city on foot solving puzzles based on real historical facts. No locked room — the city is your playground.
No app to download. Play directly from your browser. Guided step by step, at your own pace.
One purchase per phone is enough. Play with family, friends or as a couple — everyone participates.
Point your phone at the façade: a historical character appears and speaks to you in your language. Golden letters magically write themselves on the wall to reveal the puzzle answer.
Stuck? Progressive personalised hints. The character repeats the puzzle on demand — at your own pace.
French, English, German, Spanish, Italian + 27 other languages auto-translated by AI.
Places tied to your adventure — optional entries, totally up to you · per person
8 stages through the city
The gameplay: AR, camera, hidden clues
At each stop, open your phone camera: an augmented reality character appears on the façade and speaks your language. Hunt the clue — it materializes as golden letters on the real wall or floats in front of you. When you find it, the phone vibrates, an AR chest opens and reveals your answer fragment. 8 stops, 8 clues to find with the camera, 1 final code.
The stops on your route are a surprise. You'll discover them one by one, guided by your phone, starting from the meeting point.
One phone = one team. Pick the number at checkout (1 to 10).
Solo, or a group sharing the screen. One team, one code.
Family, couple, or 2-3 teams competing. Each phone has its own code and its own score.
Friends, bachelor/bachelorette, small office outing — each their own code, each plays at their own pace. Tiered pricing then €6 flat per phone from the 6th.
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Whiskey, history, and secrets. An immersion into the heart of the legend.
Explore the origins of an iconic brand.
OddballTrip combines gamified play, augmented reality and AI. All our competitors deliver 1 or 2 of these angles. We deliver all 5.
A golden chest floats in front of the monument. Tap → opening animation → reveals a secret message.
Point your phone at the façade: a knight, witch, monk, sailor, detective or ghost appears full-screen and speaks to you in your language with their dedicated ElevenLabs voice (each character has their own unique voice) — your living guide.
At the puzzle climax, golden letters magically write themselves on the real wall — that's the puzzle answer. An unforgettable visual effect.
Every puzzle available as text AND voice-over: read at your own pace or listen eyes-free while walking. Great in groups and for accessibility.
A mini-radar shows the target even behind you, and the phone vibrates when you aim in the right direction.
Every puzzle weaves in real historical facts (architecture, era, anecdotes). You learn by playing — like a gamified audioguide.
3 levels of AI-generated help: vibe → where to look → answer format. You're never stuck.
At the end of the game, capture a selfie with OddballTrip banner + mascot, shareable on Instagram, TikTok.
PWA technology: open the link, it plays in your browser. Same quality as an app, no App Store hassle.
No, never. You get a link, you click, it plays in your browser. That's the point of a PWA: same as an app, without the hassle.
GPS yes (handled by your phone). Maps yes (tiles cached). AI and hints need an intermittent 4G connection.
1 h 30 to 2 h 30 depending on your pace. The timer runs but only for the leaderboard — you play at your own tempo.
You get 3 levels of hints per puzzle (increasing penalty). If truly stuck, you can skip the step (45-min penalty but you keep going).
From 12 without an adult, from 6 with an adult reading puzzles. Works for families, couples, friend groups, companies.
Pre-register or contact us — we'll email you as soon as your city is live.
Point your phone at the façade: a historical character appears full-screen and speaks to you in your language. At the puzzle climax, golden letters magically write themselves on the real wall — that's your answer. After each puzzle solved, a treasure chest floats in front of you. Seeing is believing.
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Delve into the legacy of Jack Daniel, the distiller who founded a whiskey empire in the heart of Lynchburg, Tennessee's dry county.
1 purchase = 1 phone. Play several on the same device.
No calendar booking. Code sent immediately by email.
🔒Secure payment · Code in 5 min · Free cancellation
🪙+24 TripCoins granted with your booking
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Coupe-file disponibles pour les sites payants de votre parcours. Gagnez du temps, vivez l'aventure pleinement.
75 USD. Découvrez les secrets de l'évaporation du whiskey et dégustez des produits premium, réservé aux 21 ans et plus.
1 USD (donation). Visitez l'ancienne prison de Lynchburg où Jesse James aurait gravé son nom, ouverte jusqu'en 1990.
Prix variables. Dégustez une authentique cuisine du Sud dans ce restaurant historique, ouvert plus de 107 ans avant les années 1990.
Inclus dans certains tours. Découvrez l'un des lieux clés de l'élevage du whiskey et ses arômes uniques, un arrêt essentiel du Tennessee Whiskey Trail.
💡 Réservation optionnelle — vous pouvez aussi acheter sur place. Tous les liens ouvrent dans une nouvelle fenêtre, votre visite OddballTrip reste préservée.