The Cornflakes Conspiracy — Battle Creek's Breakfast Revolution
Decipher the hidden rivalry between cereal pioneers that birthed a global breakfast empire. Uncover the truth behind the accidental invention that changed the world.
📱 1 to 10 phones · 1 team per phone · Independent codes
In 1894, a batch of boiled wheat left overnight at the Battle Creek Sanitarium became crispy flakes—a discovery that would reshape American breakfast forever
The Cornflakes Conspiracy — Battle Creek's Breakfast Revolution
You are an investigative journalist for the Battle Creek Enquirer, September 1894, assigned to uncover the truth behind a breakfast revolution.
In 1894, a batch of boiled
Battle Creek: The Epicenter of the Cereal Revolution
« « The public only needs what is good for them and they don't know it. » »— John Harvey Kellogg, circa 1900
From Health Flakes to the Cereal Empire
Battle Creek in the 19th century was a hotbed of health reformers, drawn by the principles of the Seventh-day Adventist Church. Dr. John Harvey Kellogg, a leading figure in this movement, transformed the Western Health Reform Institute into the famous Battle Creek Sanitarium in 1878. There, he promoted a strict vegetarian diet, physical exercise, and hydrotherapy for healing. It was in this wellness laboratory that, through a fortunate accident in 1894, the Kellogg brothers discovered the process for making cereal flakes, initially from wheat, then perfected with corn, laying the groundwork for a colossal industry.
A rift quickly grew between J.H. Kellogg, concerned with the sanitarium's health mission, and his younger brother Will Keith, who saw the immense commercial potential of these flakes. In 1906, W.K. Kellogg founded his own company, the Battle Creek Toasted Corn Flake Company, marking the beginning of a fierce rivalry but also the birth of an empire. His bold marketing vision, with innovative slogans and advertising campaigns, made cornflakes a global success. Battle Creek then became 'Cereal City,' a symbol of a new era where ready-to-eat breakfast would conquer the world.
A game, a guided tour and a heritage guide — all in one
You're not just buying an escape game. You're carrying a living guide — historical anecdotes, forgotten legends, key monuments, hidden architecture — unfolding as you go.
At each stop, places ordinary guides miss — secret façades, sculpted crests, alleys steeped in history.
Every riddle is rooted in a real historical fact or local legend. You leave with dozens of stories to tell.
Learn to read buildings — flamboyant Gothic, Baroque, Art Deco — like a real art historian, while having fun.
Walk through the city like a novel's character — every alley becomes a stage, every square a theatre.
A voice walks with you at every step, tells the story of each place, reads clues, adds a cinematic feel.
Keep access to the guide & game for 1 year. Come back any time, share it with friends.
« You will not leave this city the way you entered it. »
How does it work?
Explore the city on foot solving puzzles based on real historical facts. No locked room — the city is your playground.
No app to download. Play directly from your browser. Guided step by step, at your own pace.
One purchase per phone is enough. Play with family, friends or as a couple — everyone participates.
Point your phone at the façade: a historical character appears and speaks to you in your language. Golden letters magically write themselves on the wall to reveal the puzzle answer.
Stuck? Progressive personalised hints. The character repeats the puzzle on demand — at your own pace.
French, English, German, Spanish, Italian + 27 other languages auto-translated by AI.
Want to go deeper?
Places tied to your adventure — optional entries, totally up to you · per person
The Route
8 stages through the city
The gameplay: AR, camera, hidden clues
At each stop, open your phone camera: an augmented reality character appears on the façade and speaks your language. Hunt the clue — it materializes as golden letters on the real wall or floats in front of you. When you find it, the phone vibrates, an AR chest opens and reveals your answer fragment. 8 stops, 8 clues to find with the camera, 1 final code.
The stops on your route are a surprise. You'll discover them one by one, guided by your phone, starting from the meeting point.
How does it work with a group?
One phone = one team. Pick the number at checkout (1 to 10).
Solo, or a group sharing the screen. One team, one code.
Family, couple, or 2-3 teams competing. Each phone has its own code and its own score.
Friends, bachelor/bachelorette, small office outing — each their own code, each plays at their own pace. Tiered pricing then €6 flat per phone from the 6th.
- ✓All codes are independent — play at the same time OR separately, each team advances at its own pace.
- ✓Leaderboard between your teams + global game leaderboard — each score appears in the public ranking.
- ✓More than 10 phones or need a personalized quest? Discover custom tours.
Ready to live this adventure?
Get my code · 12€No calendar booking. Code sent immediately by email.
🔒 Secure payment · Code in 5 min · Free cancellation
Practical info
Why this route?
The Cereal Era
Dive into the astonishing history of Battle Creek, the 'Cereal City', and discover how cornflakes became a global phenomenon.
The Visionary Brothers
Follow the controversial and fascinating journey of John Harvey and Will Keith Kellogg, two geniuses with intertwined and opposing destinies.
Health and Profit
Elucidate the tension between the Sanitarium's quest for well-being and the commercial ambition that forged a food empire.
Genius, Ambition, and Flakes.
The untold story behind millions' breakfast.
9 features nobody else has
OddballTrip combines gamified play, augmented reality and AI. All our competitors deliver 1 or 2 of these angles. We deliver all 5.
AR treasure chest
A golden chest floats in front of the monument. Tap → opening animation → reveals a secret message.
AR narrator character
Point your phone at the façade: a knight, witch, monk, sailor, detective or ghost appears full-screen and speaks to you in your language with their dedicated ElevenLabs voice (each character has their own unique voice) — your living guide.
Magic golden letters
At the puzzle climax, golden letters magically write themselves on the real wall — that's the puzzle answer. An unforgettable visual effect.
Written + audio narration
Every puzzle available as text AND voice-over: read at your own pace or listen eyes-free while walking. Great in groups and for accessibility.
360° radar + vibration
A mini-radar shows the target even behind you, and the phone vibrates when you aim in the right direction.
Heritage storytelling
Every puzzle weaves in real historical facts (architecture, era, anecdotes). You learn by playing — like a gamified audioguide.
Progressive AI hints
3 levels of AI-generated help: vibe → where to look → answer format. You're never stuck.
AR selfie memento
At the end of the game, capture a selfie with OddballTrip banner + mascot, shareable on Instagram, TikTok.
Zero app to install
PWA technology: open the link, it plays in your browser. Same quality as an app, no App Store hassle.
Frequently asked questions
Q01Do I need to download an app?
No, never. You get a link, you click, it plays in your browser. That's the point of a PWA: same as an app, without the hassle.
Q02Does it work offline?
GPS yes (handled by your phone). Maps yes (tiles cached). AI and hints need an intermittent 4G connection.
Q03How long does a game take?
1 h 30 to 2 h 30 depending on your pace. The timer runs but only for the leaderboard — you play at your own tempo.
Q04What happens if I'm stuck?
You get 3 levels of hints per puzzle (increasing penalty). If truly stuck, you can skip the step (45-min penalty but you keep going).
Q05What's the age range?
From 12 without an adult, from 6 with an adult reading puzzles. Works for families, couples, friend groups, companies.
Q06What if my city isn't in the catalogue?
Pre-register or contact us — we'll email you as soon as your city is live.
Q07What is augmented reality exactly?
Point your phone at the façade: a historical character appears full-screen and speaks to you in your language. At the puzzle climax, golden letters magically write themselves on the real wall — that's your answer. After each puzzle solved, a treasure chest floats in front of you. Seeing is believing.
Avis des aventuriers
Soyez le premier à partager votre expérience.
Did you play le secret des cornflakes? Check the email you received after your game to leave a verified review.
Your turn to play
Uncover the secrets of Battle Creek and discover how a simple experiment gave birth to a global food empire. Your mission: to reconstruct the 'Compendium of Innovations' that sealed the fate of the Kelloggs and the city.
1 purchase = 1 phone. Play several on the same device.
No calendar booking. Code sent immediately by email.
🔒Secure payment · Code in 5 min · Free cancellation
🪙+24 TripCoins granted with your booking
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